Media Minute

(The above picture is from www.rockingcranches.com/)

Do you think this hamburger looks good?

This year in language arts, we are supposed to "identify the conventions and techniques used in a variety of media forms and explain how they help convey meaning and influence or engage the audience". Visit Food Advertising Tricks You Should Know About to see what advertisers do to the food in their ads to make us want it. Once you have looked at the site, think about some advertisements you have seen that may have used these techniques. Why have they been used?

The techniques that this site talks about are only a few that are used by advertising agencies to make their product more appealing to us. We will talk about others in class.

Parents: The above curriculum expectation is taken from the grade 7 Media Literacy portion of the Ministry of Education Language Arts curriculum document. Please be advised that at some points during the media unit your child may come home announcing that his or her homework is to watch TV. This is a possibility during this unit, as much of it will be spent analyzing ads in their own lives. As usual, any questions or concerns can be voiced to me online, by phone or in person.